Elso Kimya Tübitak Proje Ekibi
Elso Kimya 2021 Tübitak Projeleri Değerlendirmede
21 April 2021
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Elso Kimya crews were at the Beauty Eurasia 2021
17 June 2021

Oatmeal and chocolate cookies mixture. Top view

Bakery Trends & Category Analysis

Market share of the bakery products continues to increase this year as well. Global market share of the bakery products reached 550 billion dollars in 2020. It is predicted that the growth trend in the domestic and foreign markets will continue steadily in various sub-categories of bakery products such as bread, cakes and biscuits in the next 5 years. While biscuits are being listed as a subcategory that has the largest market share, cakes are following it in the bakery.

So what are the trend flavors in the bakery products?

We can divided bakery into two main as sweet and savory. When we look at the sweet Products, we see that chocolate and vanilla dominate the market. Flavors such as hazelnut and almond also add functionality to the product, and it frequently appears in the category because it upgrades it to the premium class. Cheese and onions are at the top of the trend flavors in salty products.
Health concerns that have increased with the pandemic are changing consumer habits. Consumers want to consume healthier, functional products. Products with functional ingredients that support the immune system began to attract more intense attention from consumers. The functional food trend, which is on the rise all over the world, also appears in the bakery products category. There is a great opportunity in the market for brands that use innovative and different flavors to sweeten gluten-free, low-calorie, high-fiber products.